What SEO strategies and tactics will work and help you dominate in the SERPs and earn more revenue in 2020?
Here are 5 important trends you need to know in 2020 from Ray Reggie, a digital marketing expert and digital consultant.
1. User Intent & Understanding Your Audience
What does your audience prefer – Video? Audio? Text?
Knowing this will all be more important than ever in 2020, according to trends and SEO professionals. Have a set plan for your business as you transition through Q3 and Q4 of 2019 and be ready to hit the ground running on January 1.
2. Think Bigger Than Google Search
There’s rumors that Amazon and Apple may cut deeply into Google’s search dominance i 2020, right now is the best time to consider optimizing for other ‘engines’.
“In 2020, you have to at least consider optimizing for devices”, said Ray Reggie, digital expert and SEO consultant.
3. Using Structured Data Markup
Use structured data whenever possible!
AI is becoming increasingly important for Google, structured data is becoming more important as well. If Google wants to move from a mobile-first to an AI-first world, structured data is key. No matter how good your AI is, if it takes too long to ‘crawl’ the required information, it will never be great. AI requires a fast processing of contents and their relations to each other.
4. Content Is Key
Google algorithm updates in 2018 and 2019 revealed that Google is intensifying its focus on evaluating content quality and at the depth and breadth of a website’s content.
If you’re still creating content just to keep your blog alive, that won’t be good enough moving forward. Take your time and put out content that actually has value!
5. Increase Expertise, Authority, Trustworthiness
Establishing and growing your expertise, authority, and trustworthiness – better known as E-A-T in Google’s search quality rating guidelines – will be another key trend in 2020.
Although the E-A-T guidelines are written for Google’s algorithm raters, rather than Google’s algorithm itself, it helps us to understand where Google is heading in the short term. You cannot rank so easily writing authoritative content unless you are already an authority on a given subject.
If you’d like to contact Raymond “Ray” Reggie or have questions, please visit his website at www.RReggie.com.
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